Frequently Asked Questions


1. What is Keru?

Keru App is an iOS label scanner that instantly tells you if FOOD FITS YOU. Keru tells you whether a food, cosmetic, or personal-care product is clean, cruelty-free or vegan. It analyzes labels, scans product photos, detects additives, and provides clean beauty and nutrition insights in seconds.

2. Does Keru only work for food?

Keru works on:
1. Packaged food
2. Snacks and beverages
3. Cosmetics and skincare
4. Haircare and personal-care products
5. Household items with ingredient labels

3. What makes Keru different from other apps?

Built specifically for ethical consumers, Keru offers over 5 different features packed in one app. With only one app, you can do allergen check, clean eat, clean beauty, vegan and cruelty-free check. Moreover flags palm oil and mica, get ingredient breakdown, and nutritional insights.

4. Does Keru support U.S. and U.K. ingredient standards?

Yes. Keru recognizes both U.S. and U.K. ingredient names, regulations, dye codes, and additive systems (e.g., E-numbers). It also supports Canada standards.

5. Does Keru check for allergens?

Yes. Keru identifies over 15 allergens such as gluten, soy, nuts, dairy, and more.

6. Can Keru detect if a product is cruelty-free?

Keru detects Cruelty-free products in real-time. All you need is to scan brand logo. Keru provides latest Parent Company, Certification and other details instantly.

7. Does Keru detect palm oil and mica?

Yes. Keru highlights palm oil, palm derivatives, and ethically sensitive ingredients like mica.

8. Is Keru free to use?

Keru offers a weekly tier with all premium features. Premium options unlock advanced label scanning, full ingredient analysis, and priority updates.

9. Does Keru offer refund?

Due to the nature of the offering being digital, we don’t provide refund. But if you’re facing any issues, please reach out to us at – support[at]thekeru[dot]com.

10. Does Keru work offline?

Core scanning works offline. In offline mode, you can check scan history too. Login and signup requires an internet connection.