About Us

Our Mission

At Keru Tech LLC, our mission is to empower conscious consumers with instant, reliable, and transparent information about the products they buy. We help you make ethical choices.

Make honest, healthy choices – without fear or confusion. No Fear, Just Facts. We help you shop smarter, eat cleaner, and feel confident about what’s on your plate. We steer away from fear mongering mindset.

Our Vision

We envision a world where ethical shopping is effortless, ensuring that everyone has access to the knowledge they need to support a cruelty-free and plant-based lifestyle.

How it Works

With the power of little technology, Keru allows you to scan ingredient lists and logos on product packaging to determine if they are vegan and cruelty-free. Our tech ensures that you can scan products, making informed choices wherever you shop.

Salient Features

We are constantly working to improve our app! Here are some more exciting features:

• Scan History: View your last five scans for quick reference.

• Allergen & Dietary Flags: Instantly detect common allergens such as nuts, gluten, and soy.

• Offline Scanning: Check ingredients and logos even without an internet connection.

• Personalized Filters: Customize scans based on your dietary preferences.

• Expanded Database: Continous updates to ensure accurate and up-to-date ingredient analysis.

Stay tuned for more updates as we continue to enhance Keru for an even better experience!

Meet our founder

Hi, I’m Ash, the founder of Keru app.

Keru means ‘to kick’ in Japanese. Keru app does quite the same. It helps you to ‘kick’ cruelty, animal-derived ingredients, non-sustainability, extra calories and much more.

I love animals and shopping. So I created Keru, your go to buddy. All you gotta do is a quick scan.

Keru will tell you if the product is animal-ingredients and cruelty-free. Not only that, but it also flags toxic ingredients.

We are all for sustainability. So Keru also has Mica and Palm flagging as well.