Food labels are supposed to help us make healthier choices… yet they’re often confusing on purpose. Tiny fonts, buzzwords like “natural,” and a parade of unrecognizable ingredients can make even the most motivated eater feel lost in the grocery aisle.
Eat Clean App – The 10-Point Score That Makes Clean Eating a No-Brainer
That’s why the move toward simple, fast food ratings is becoming a game-changer. Instead of reading every single line on every single label, imagine if you could see a quick score – out of 10 – telling you exactly how “clean” a product is.
Why a 10-Point Clean Eating Score Works
A 10-point score gives you what long ingredient lists don’t clarify. Here’s what it considers:
- How natural are the ingredients?
- Any hidden sugars, additives, or colorants?
- Are there controversial chemicals or unhealthy oils?
- Any animal-derived or unsustainable ingredients?
High score? Great option.
Lower score? You instantly know why – and can decide if it’s worth it.
No shaming. No guilt. Just transparent information.
Keru Makes It Automatic
Instead of guessing, Keru does the hard work for you.
Simply scan the product:
- Keru reads the ingredients and nutrition info
- Flags sugar traps, processed additives, palm oil, and more
- Rates the product on a simple 1–10 clean score
- Shows color-coded alerts to explain what brought the score down
💡 You stay in control – Keru only gives you the facts.
Keru isn’t here to judge your snacks or force restrictive rules.
Craving your favorite chips? Go for it! Keru just helps you eat more mindfully next time.
Designed for Real-Life Eating
Clean eating doesn’t have to mean cutting out everything fun. It means being aware of what goes into your body.
Keru is built for:
- Busy shoppers
- New vegans or clean-diet adopters
- People managing allergies or sensitivities
Anyone who wants a simpler way to eat better. One scan. One clear number. One smart decision.
A Healthier You Starts With Awareness
Clean eating isn’t about perfection – it’s about progress. With Keru’s clean score, better choices become automatic and shopping becomes stress-free.
Because when healthy eating is easy, it becomes a habit.
Eat Clean has Ingredient Breakdown: From Confusing Labels to Crystal-Clear Answers
Food labels love big promises – “light,” “fresh,” “no added nonsense” – yet the ingredient list often tells a different story. Keru cuts through the marketing tricks with a powerful Ingredient Breakdown that shows you exactly what’s inside your food.
With one scan, Keru sorts every ingredient into categories you can understand instantly.
Additives – What’s Really Necessary?
Additives keep food shelf-stable or change texture – but not all are created equal.
Keru highlights:
- Preservatives (why they’re used + potential concerns)
- Thickeners & Stabilizers (gums, modified starches)
- Flavor Enhancers (like MSG)
- Artificial Sweeteners – The Hidden Sugar Swap
“Sugar-free” often hides acesulfame-K, sucralose, and other sweeteners that could impact metabolism and gut microbiome.
You’ll see which additives are harmless and which ones to approach mindfully.
Explains any controversial research in plain English
You decide what fits your eating style – keto, vegan, or clean.
- Artificial Colors – The Ones Europe Won’t Touch
Food dyes like Red 40, Yellow 5, and Blue 1 are still common in the US – but many are restricted or labeled with warnings in the EU.
Keru makes that instantly visible:
- Labels dyes as synthetic vs natural
- Shows if they’re restricted in EU or on watchlists
- Highlights studies linked to hyperactivity concerns
Avoiding unnecessary chemicals becomes effortless.
Chemicals & Controversial Additives
From BHA/BHT to Titanium Dioxide, Keru alerts you to ingredients that may raise red flags based on global regulations.
You’ll know:
- Why the ingredient exists
- Which regions restrict it
Knowledge = better choices, without fearmongering.
Health & Ethical Flags
Keru supports every clean eater – from vegans to allergen-conscious shoppers.
It automatically identifies:
- Animal-derived ingredients hiding behind scientific names
- Allergens like soy, wheat, and nuts
- Environmentally harmful oils like palm oil
You see the full picture – not half the truth.
Not Fear-Based. Fact-Based.
Keru doesn’t judge you for enjoying a cookie.
It simply gives you:
✔ Transparency
✔ Short, clear explanations
✔ Actionable insights
✔ A fair, science-backed score
You’re always in charge of your plate – Keru just decodes the label.
Every Ingredient Has a Story. Keru Helps You Read It.
Clean eating becomes less about restriction and more about awareness. When you know why something is in your food, smarter decisions become second nature.
Scan. Break down. Choose better.
That’s the Keru way.
