Frequently Asked Questions


1. What is the Keru App?

Keru is an AI-powered ingredient scanner that instantly tells you whether a food, cosmetic, or personal-care product is vegan. It analyzes labels, scans product photos, detects hidden non-vegan additives, and provides clean beauty and nutrition insights in seconds.

2. Does Keru only work for food?

No. Keru works on:
1. Packaged food
2. Snacks and beverages
3. Cosmetics and skincare
4. Haircare and personal-care products
5. Household items with ingredient labels

3. What makes Keru different from other label-scanning apps?

Built specifically for ethical consumers, Keru offers over 5 different features packed in one app. with only one app, you can do allergen check, clean eat, clean beauty, vegan and cruelty-free check. Moreover flags palm oil and mica, get ingredient breakdown, and nutritional insights.

4. Does Keru support U.S. and U.K. ingredient standards?

Yes. Keru recognizes both U.S. and U.K. ingredient names, regulations, dye codes, and additive systems (e.g., E-numbers). It also supports Canada standards.

5. Does Keru check for allergens?

Yes. Keru identifies over 15 allergens such as gluten, soy, nuts, dairy, and more.

6. Can Keru detect if a product is cruelty-free?

Keru detects Cruelty-free products in real-time. All you need is to scan brand logo. Keru provides latest Parent Company, Certification and other details instantly.

7. Does Keru detect palm oil and mica?

Yes. Keru highlights palm oil, palm derivatives, and ethically sensitive ingredients like mica.