Effective Date: 11/06/2025
Last Updated: 11/06/2025
App Name: Keru
Platform: iOS
Who we are
We are Keru Tech LLC. Our address is 1914 Thomes Ave. Suite 2 Cheyenne WY 82001. Our website is: https://thekeru.com.
Keru (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard information when you use the Keru mobile application (“App”). By using Keru, you agree to the practices described in this policy.
1. Information We Collect
Keru collects limited personal and non-personal information to operate and improve the App.
1.1 Personal Information
We may collect the following personal information:
Email address (for authentication and account setup)
Device information (e.g., device ID, OS version)
Optional profile preferences or settings saved by the user
We do not collect sensitive personal data such as financial, biometric, or government-issued identifiers.
1.2 Automatically Collected Data
The App may automatically collect certain technical data, including:
Crash reports and performance analytics
App usage statistics and session information (through Firebase Analytics)
2. Account Creation and Authentication
Users may sign in or create an account using:
Email and password, or
Google Sign-In
Authentication data is processed securely via Firebase Authentication.
3. Data Collected Through App Features
Keru processes limited data necessary to provide its scanning and detection features, including:
OCR text from scanned ingredient lists and nutrition labels
Feature preferences (e.g., enabled toggles, thresholds, alerts)
Temporary cache data for performance optimization
All scanned data remains tied only to your account and is not shared for marketing or profiling.
4. Use of Third-Party Services
Keru uses trusted third-party services to support core app functionality:
Firebase (Google)
Firebase Authentication
Firebase Cloud Firestore / Realtime Database
Firebase Storage
Firebase Analytics & Crashlytics
Firebase may process user data on our behalf in accordance with its Privacy Policy: https://firebase.google.com/support/privacy
Google Gemini – used strictly for cruelty-free logo detection.
Google Forms – used for optional feedback and issue reporting.
We do not sell, rent, or share your data with any third parties for advertising or marketing.
5. Data Storage and Security
Storage Location: All app data is securely stored on Google Firebase servers using SSL/TLS encryption.
Local Storage: Temporary cache data or settings may be stored locally on your device.
Security Measures: Firebase Authentication and role-based access rules protect user data against unauthorized access.
6. Data Retention and Deletion
Users may delete their account and associated data at any time within the app settings.
Once deleted, all user data is permanently removed from Firebase within 30 days.
Local data and cached files are cleared immediately upon logout or app deletion.
7. Use of Cookies and Tracking
Keru does not use cookies. However, Firebase Analytics may collect anonymous metrics (such as session counts or device types) to improve performance and user experience.
8. Data Sharing with Third Parties
Keru does not share user data with external entities for marketing or profiling.
However, data may be processed by Google’s Firebase and Gemini services solely to provide app functionality.
These services comply with Google’s own privacy and security practices.
9. Children’s Privacy
Keru is not intended for children under 13.
Users aged 13–16 should use the app only with parental consent.
We do not knowingly collect or process data from minors. If such data is inadvertently collected, it will be deleted immediately upon discovery.
10. Your Privacy Rights
You have the right to:
Access or review your data stored with us
Request correction or deletion of your data
Delete your account at any time
To exercise these rights, contact us at support@thekeru.com.
11. Disclaimer of Accuracy and Medical Use
Keru uses OCR and AI-assisted systems to analyze ingredient and nutrition labels.
While we strive for high accuracy, we cannot guarantee 100% accuracy of results.
Keru’s data is for informational purposes only and should not be relied upon by individuals with serious allergies or medical conditions.
Always double-check product labels and consult a qualified professional if unsure.
12. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted in the App or on our website, and the “Last Updated” date will be revised accordingly.
13. Contact Us
If you have any questions, concerns, or privacy requests, please contact us at: