Reading Labels Is Hard. This App Tells You What’s Vegan Instantly – Meet the Keru App.
If you’ve ever picked up a snack, flipped it over, and stared at the ingredient list like it’s written in ancient code, you’re not alone. Food and beauty labels are confusing on purpose – tiny text, scientific names, hidden additives, and ingredients that sound plant-based but aren’t.
For vegans, it’s a daily guessing game: Is this safe to eat? Is this cruelty-free? Did they sneak in milk powder again?
That’s exactly why the Keru App exists.
The Problem: Vegan Label Checking Is a Headache
Modern ingredients go way beyond “milk” or “egg.”
You’re dealing with:
- Casein, whey derivatives, and milk solids
- Gelatin hiding in candies and supplements
- Carmine disguised as “E120”
- Hidden animal by-products in seasonings
- Glycerin and stearates with unknown origins
- Palm oil concerns
- 50+ colorants and additives that could be vegan but aren’t
Unless you’re a chemist, memorizing all this is impossible.
That’s where most people give up, assume incorrectly, or end up eating something not aligned with their values.
Keru App Tells You The Truth
Keru App tell you what is actually inside the products you use – from Food to Makeup, Skincare to Cleaning Supplies.
The Solution: Keru Tells You What’s Vegan Instantly
Keru App removes the entire hassle. Just scan a label, snap a photo – and Keru breaks it all down within seconds.
What Keru Does Instantly
- Identifies whether a product is vegan
- Highlights non-vegan ingredients in red
- Spots hidden animal derivatives most people miss
- Detects palm oil and mica for ethical shoppers
- Flags allergen issues
- Reads labels from images and product photos
- Gives clean beauty ratings and safety insights
- Works across snacks, packaged foods, cosmetics, and personal care
Why Keru Feels Like Magic
Keru uses label analysis, image reading, and an ingredient database built for modern vegan shoppers.
No scrolling.
No Googling.
No chemistry lessons.
Just scan → know → shop with confidence.
And since Keru focuses on vegan lifestyles, the app goes deeper than generic ingredient apps. It understands the nuances:
- Animal-tested colorants
- Bug-derived dyes
- Non-vegan processing aids
- Ambiguous chemical names
- Hidden non-vegan additives in beauty products
- Nutrition insights that matter to plant-based users
Designed for Everyday Vegan Life
Keru was built for real people: the grocery store vegan, the beauty-conscious vegan, the ethical vegan, the “trying my best” vegan, and the curious beginner.
Whether you’re scanning food, sunscreen, cereal, lipstick, or shampoo – Keru decodes everything.
Shopping becomes effortless.
No label stress.
No second-guessing.
No surprises.
Submit Missing Ingredients
Keru lets you submit missing ingredients easily so that they can be included to the database after analysis.
Keru App Checks for Cruelty-Free
Scan brand logo directly and get to kno if the company is cruelty-free, certifications, parent company info and more.
